DELL Essay Example | Topics and Well Written Essays - 1250 words - 1

DELL - Essay Example The most disappointing thing was the location of the launch as the Chinese got the first experience being the aim market for Dell; evidently, this itself was substandard for the people in the west (Camp 2012). All the same, the phone looked splendid with a rare design; moreover, it had a built-in receiver and ran on an Open Mobile System. Once people heard about these and other features, the interest faded slowly; naturally, for a leading computer technology company, one would expect features such as 3G circuitry in an android phone manufactured in China. Most of the consumers also lamented about the lack of Wi-Fi in the smartphone; in fact, the only type of wireless network that the device had was Bluetooth. The touchscreen was better off with a screen resolution greater than that of the iPhone; appreciably, the camera was standard but not top class. However, to add on to the problems, the device lacked a favorable keyboard, which was disappointing as the iPhone and android Samsung phones launched before it had the same problem thus people expected an improvement on this model. Generally, the Dell Mini i3 smartphone was a downfall for the company and the only reason very few considered it was because of impressive features such as Micro SD card slot or the USB port. Essentially, Dell China and China Mobile faced the greatest challenge then, due to a lot of criticism; however, Dell took almost all the blame because this was their first smartphone and it seems China Mobile was not in support of launching the project because no updates have come up (Camp 2012). Decisively, Dell requires a new and unique smartphone to redeem the company as a whole and that particular division, definitely, the new gadget, better than the latest iPhone or android Samsung phones will meet the customers’ needs and act as a foundation for corporate social responsibility and