Rhetorical Analysis of Print Advertisement Essay

Rhetorical Analysis of Print Advertisement - Essay Example The rhetorical perspective is often quite subtle and covert and as such quite hard to detect on the fly. Herein, the various ways in which the advertiser has used will be examined with reference to the provided HP advertisement. The appeals used are mostly ethos, and pathos, appeal by association, and sentiment respectively. The poster is a picture of what could be a rocket or missile seconds after it is launched, it is shooting skywards, and leaving a considerable trial of smoke in its wake. At the bottom of the picture is the words â€Å"make it matter†, and then there is the HP insignia in bigger letters than any other words in the advert. The picture itself presents an appeal to pathos; a shooting rocket can be easily associated with power potency, and masculinity. With such an interpretation, men since they readily relate to the concept, nonetheless, even the women who are competing in the corporate world recently a man’s domain will forge an association. It could be said on introspection that the picture is seen as a semiotic representation of a virile male. The fact that most men want to be seen in this light makes it easy for a male viewer to relate the use of HP products to masculinity, virility, and power. The HP legend is done in stark, bold, blue letters it is then located strategically near the cloud of smoke seeming to be near the launching pad. Before it are the words, â€Å"make it matter†. This means the observer will see first words in small print, and possibly wonder what it is that they need to happen, and then they will see the huge HP insignia. This way HP will appear to be â€Å"what makes it matter† this generalization will appeal to audiences across a wide scope, this is because people have something close to their hearts they would like to see happening. This ranges from winning a lottery to getting a satisfactory grade in school and/or get a promotion. As such, most people have something they would want to make happen. By associating the product with that concept, it can transcend a myriad of social cultural boundaries. This is because human desire for perfection is universal and the advert can appeal to anyone at any place or job. The advert contains an appeal to ethos; this is because of its use of a rocket being launched. The average American knows that rocket launching and flying is an extremely tricky and difficult task. They also know that for safety to be achieved, precision and high levels of accuracy must be achieved. As such, a picture of a rocket that appears to have been launched successfully is used to create an association of HP being an exceptionally competent and effective company. Furthermore, while one may expect to see a rocket being launched in a metropolitan area the picture is shot on what looks like a desolate village, there are a few electric wires at the background, but they appear vague. This is to create in the customer the impression that HP has products, a re available, and suitable even when the area around is not seriously advanced. However, the rocket juxtaposes the surrounding environment, which seems to be a relatively unprosperous background, and modern technology, which is prominently showed in idea of the rocket. The power lines in the background may have been used further imply that fact that HP has "power†

Antiplagiarism in Education Annotated Bibliography

Antiplagiarism in Education - Annotated Bibliography Example Anyanwu recommended that universities take an early and pro-active stance against plagiarism. The author contends that first year students should be adequately prepared to write original material and be able to quote and paraphrase with the correct citations. The International Education Journal is a peer reviewed publication and the author is a university faculty member which gives the article expert credibility. The author offered several first hand quotes from students and educators in an effort to cover several aspects of plagiarism with fairness. The author went to great length to analyse the factual information she presented. The article's information is of particular importance because it takes a level headed view of the topic without the emotional charge that often accompanies the issue. It does not take sides with either the administrators or students, but rather uncovers the motivations that they have. The author also offers several issues and recommendations for universities to consider when confronted with plagiarism. The article "Avoiding Plagiarism" is an informative publication that presents the situations that constitute plagiarism. In addition there is considerable content devoted on how to avoid plagiarism. The article provides information on what sources need to be cited, when they need to be cited, and how to correctly cite them. It includes a short section that warns students against purchasing material online. It also has a section on how to paraphrase and use other people's material in conjunction with your own. The publication has information on the correct use of quotations and the importance of keeping detailed notes to assure accuracy. The article concludes with a reference list that would point the reader to expert websites and sources on the correct methods and format for the different citation styles. Evaluation The information was presented by a major university on their website, which adds to the confidence in the accuracy of the information. However, there were no author credits and the piece was not dated which could have added to its value. The article was objective and factual as well as adequately covering the steps a student needs to take to avoid plagiarism. Because the publication is meant to be used for student information and education, it serves its purpose. The information was accurate and was presented as a concise source of knowledge for students. Though the article was not dated, the information is timely and still valid. The guidelines for plagiarism are not as date sensitive as other research might be. Read, Brock. "The Pros and Cons of Turnitin." The Chronicle of Higher Education. 15 Nov. 2006. The Chronicle of Higher Education. 23 Oct. 2007 . Summary Read's article contends that the perception of Turnitin is the subject of controversy. The author points out both sides of the argument. One side argues that Turnitin is an integral part of the education agreement and is fair and objective.

An ethical review of four articles Article Example | Topics and Well Written Essays - 2250 words

An ethical review of four articles - Article Example The ability of the Americans to repay loan has been decreasing especially after the 2008 economic crisis. Unemployment rate is ever rising and the income level is ever declining. As such, the default rates have gone up to the ceiling. The rising inflation, skyrocketing cost of education and living is expected to make things worse in the near future. As indicated in this article, this phenomenon has far-reaching negative effect on the entire economy of the country. It is ethical for people to honor their financial obligations hence students who take loans are not exceptional. In this article, the increasing rate of loan defaulters is the main ethical concern that is likely to pose a threat to the entire economy unless something is done immediately. Even though economic conditions are getting harsher, students are expected to be cautious when taking these loans and should plan on how to repay them, otherwise it will cause economic damage to the general populace. What I feel or think af ter reading the article The article reveals a phenomenon that ought to be taken seriously by the state. It is a crisis that is likely to cause serious economic problems in the near future. The revelations by the article provide useful insights about the precautions that ought to be taken by students before they borrow loan. ... In my view, I feel that most students do not take full responsibility for the loans. This is because of the fact that some students are repaying the loans despite earning very low income. For instance, Macaluso has been paying for the loans even though it has affected his savings. I also think that students should not be allowed to take these loans if they are financially stable as this would help reduce the number of the defaulters (Reynolds 1). My opinion In 2012, National Student Clearinghouse Research Center did a research which showed that more than 50% of college graduates are unemployed and are employed in unskilled jobs that are below their academic credentials. A report by the National Center for Education Statistics shows that more than 70% of American students fail to graduate within 3 years. Despite this trend, most of these students still carry student debt. This issue is also happening in other developed countries particularly Canada and Australia. In my opinion, there is immorality that has been spared in the student-loan world. In 2012, the student debt in the United States had surpassed the trillion-dollar level. It is now a major economic burden on graduates and the larger society. This burden cannot be easily offset by increased incomes among the graduates (Reynolds 1). Article Two Ethical Issue The whole world is facing the reality of depleting natural resources such as oil and gas. Middle East is considered to be the hub of energy resources and reserves hence the region has attracted the attention of powerful countries around the world. In this article, Dowd (1), suggests that the supply demand for energy has drastically increased while the supply is ever dropping. In this article, Arctic region is believed to hold approximately 30 per

Antiplagiarism in Education Annotated Bibliography

Antiplagiarism in Education - Annotated Bibliography Example Anyanwu recommended that universities take an early and pro-active stance against plagiarism. The author contends that first year students should be adequately prepared to write original material and be able to quote and paraphrase with the correct citations. The International Education Journal is a peer reviewed publication and the author is a university faculty member which gives the article expert credibility. The author offered several first hand quotes from students and educators in an effort to cover several aspects of plagiarism with fairness. The author went to great length to analyse the factual information she presented. The article's information is of particular importance because it takes a level headed view of the topic without the emotional charge that often accompanies the issue. It does not take sides with either the administrators or students, but rather uncovers the motivations that they have. The author also offers several issues and recommendations for universities to consider when confronted with plagiarism. The article "Avoiding Plagiarism" is an informative publication that presents the situations that constitute plagiarism. In addition there is considerable content devoted on how to avoid plagiarism. The article provides information on what sources need to be cited, when they need to be cited, and how to correctly cite them. It includes a short section that warns students against purchasing material online. It also has a section on how to paraphrase and use other people's material in conjunction with your own. The publication has information on the correct use of quotations and the importance of keeping detailed notes to assure accuracy. The article concludes with a reference list that would point the reader to expert websites and sources on the correct methods and format for the different citation styles. Evaluation The information was presented by a major university on their website, which adds to the confidence in the accuracy of the information. However, there were no author credits and the piece was not dated which could have added to its value. The article was objective and factual as well as adequately covering the steps a student needs to take to avoid plagiarism. Because the publication is meant to be used for student information and education, it serves its purpose. The information was accurate and was presented as a concise source of knowledge for students. Though the article was not dated, the information is timely and still valid. The guidelines for plagiarism are not as date sensitive as other research might be. Read, Brock. "The Pros and Cons of Turnitin." The Chronicle of Higher Education. 15 Nov. 2006. The Chronicle of Higher Education. 23 Oct. 2007 . Summary Read's article contends that the perception of Turnitin is the subject of controversy. The author points out both sides of the argument. One side argues that Turnitin is an integral part of the education agreement and is fair and objective.

Can animal experimentation be justified Research Paper

Can animal experimentation be justified - Research Paper Example It can be used as well to promote interests and welfare of animals such as breakthroughs in veterinary practice. The experiment done on dogs led to the treatment of most canine diseases such as diabetes and heart irregularities (Paul, 6). The pros also argued that it is immoral to risk the life of humans for medical breakthrough when animals can be used instead. Let us take the example of Pondimin and Redux diet drugs. If the federal law would not require testing on animals before distribution on humans, disasters such as increase incidence of heart-valve defects might be experienced by millions of humans (Paul, 5). On the other hand, cons strongly believe that just like humans, animals have the right to be treated as beings and be protected against experimentation as in the experimentation infecting monkeys with AIDS. Animals should never be harmed just for potential gain in humanity. Unlike human, animals aren’t able to give their consent so it is not acceptable to test medi cines on them even if it will be used for other animals including the case of cows and sheep being infected with tuberculosis just to find the pathogenesis of the disease (Paul, 4). The cons believe that what is more immoral is to experiment animals and later on, found out that it is not a reliable guide to human reactions. Humans treated animals as a disposable and worthless biological object. The most popular examples are the experiments done on mice and rodents and later on rejected for they are not equally reliable to the human physiology. Definition of Animal Experimentation Animal experimentation is defined as â€Å"the use of live animals in research in the biological, psychological, and medical technological sciences, the state in which animals are used in the production of biological extracts and the testing of consumer products, drugs and food through partial or complete dissection of live animals for research purposes† (Monamy, 6). Practices Involved in Animal Expe rimentation There are practices that are being used in animal experimentation going back 2,000 years ago. In Egypt, animals were used to study body functions. Aristotle learned the structure and development of animals by dissection. Galen, a Romanian, used certain animals to prove that veins do not carry air but blood. William Harvey used animals in 1622 to describe the blood circulation in 1622. It was in 1846 when animals were used to determine the effects of anesthesia and in 1878 to show the relationship between bacteria and disease. During the 20th century, advances made in medicine, cure of infectious diseases and immunization, and surgical procedures became possible because of animal experimentation. In the practice of animal experimentation, several animals need to be sacrificed in achieving scientific goal. To reduce the rate of polio, hundreds of primates were sacrificed to develop polio vaccine. Monkeys were used to test HIV vaccines. Recently, a research in the Universit y of Massachusetts have taken immature cells from spinal cord of adult rats and made them grow and implanted in paralyzed rats. Soon, these rats were able to move, stand and walk. This practice of tissue engineering in animal experimentation has given hope to several people who suffer from spinal cord injury (MacKinnon, 208). Other practices involve in animal experimentation used transgenic animals as drug- producing machines. This

Wall and Piece Essay Example for Free

Wall and Piece Essay Over the years, there have been evidences and reports of people beginning to admire street art. There have been news reports stating that street works from internationally known urban artists have been covered with perspex glass in order to preserve it, or that there have been security cameras placed by it to prevent it from being stolen. There are other reports regarding urban art movements which people have learned to accept because of the relevance of the messages encrypted within the artwork. There are different modern art movements that address social issues relevant to the present. Street art has gained an audience and is gradually being accepted in society. This is due to graffiti art being utilized for commercial purposes as seen in advertisements, and the existence of different graffiti movements, such as GreenGraffiti, where pressurized water is used to create â€Å"clean† designs on the surface of public areas (Imam). Urban art is not just vandalism, for it has become a style that advertising agencies pay attention to now because it appeals to their target audiences. There have also been movements made to make graffiti socially relevant and acceptable to people. Artists do not only use their art to express their emotions, but also to give importance to social issues occurring in the country. An example of such work is that of Bastardilla, whose artwork concerns the homeless and indigenous people, and this is considered protest art seen in Columbia. People may, at times, praise her work, but at the same time are given a reminder for what the real social issue is (Manco 10). Urban art is not just used for artists to be expressive and creative with what they can do with their mural-sized canvases. Their art can be utilized to help people be aware of social issues. This goes to show that street art is not just an aesthetic, but also symbolism for issues that are not well known. Through painting these on walls seen by the general public, more people will stop to look and realize that there are still imperfections that need to be fixed. URBAN ART CONTROVERSIES Contrary to popular belief, urban art and vandalism are not one in the same. According to Sir Joey Quines, an art teacher from Assumption College Makati, â€Å"street art serves its purpose[,] but this does not apply to random scribbles on walls we call vandalism. [V]andalism and street art are NEVER the same. † Yet, despite hearing this input from a professional, people still regard both as socially unnacceptable and illegal. The irony of urban art appreciation. There will always be urban art controversies, and this can be seen in an article Arifa Akbar and Paul Vallely wrote for â€Å"The Independent† concerning the case of London graffiti artists being arrested for defacing public property while the work of the same group was to be put in display in a New York gallery: London is to street art at the start of the 21st century, what Paris was for Impressionism at the start of the 20th, [Bob] says with unfeigned immodesty. And yet we hate graffiti more than anywhere else in the world. England is by far and away the most draconian for punishments for what are only economic crimes. Truly, street art is not acceptable in the present because it is considered vandalism. However, the analogy of Paris to impressionist art in the 20th century to London to street art in the 21st century may give hope to street art. An example of why the spark of hope may remain is the painter Vincent Van Gogh. Van Gogh was considered to be a crazy man whose artwork never sold during the time he lived. No one really appreciated his work and he was able to sell only one of the many he did. However, today in the 21st century, Van Goghs art style is praised. This can be related to urban art since it is considered to be a crude and unorthodox form of art, but despite this, it does have the ability to gain an audience and praise in the future. However, this concern does not only pertain to England. There is another report written for â€Å"The Art Newspaper† regarding a Canadian city beginning to accept graffiti as art, yet there are still oppositions to this move. The city of Toronto formed a committee of urban art specialists in hopes of preserving the street art, however their attempts were rivaled by the building owners and city officials saying that these illustrations were still unacceptable. In spite of this event, the inhabitants of the city have begun to take a liking to urban art; there has even been a location known as â€Å"Graffiti Alley† where the works in Toronto are found (Humber). There is an irony when it comes to urban art appreciation. There are movements made to destroy this form of art, but there are also groups of people who desire to keep these designs on public walls (Imam). There has always been a problem with urban art, and this is the preservation and elimination of the said form. It is understandable, though, because most people are still more comfortable seeing art displayed in galleries, and only a number are interested in losing themselves in a city hunt for the greatest street art. Adapting and accepting urban art. Although there have been very controversial reports regarding the state of urban art and people surrounding this concept, debating on whether to accept this or not, there are certain cities that have accepted it as a part of their culture. These communities have recognized the potential of street art and decided to adapt it as a part of their districts. Graffiti in America began as just art seen on the streets in New York in the 1970s, then grew to be part of the culture. Evidence of this can be seen in Brooklyn, New York, where art tours pass by certain street artworks, according to Dave Betts (Imam). Recognition of graffiti in New York was a small step to a great development in the area: urban art acceptance and appreciation. However small the origins of this art was in New York, it soon grew to be a part of the citys culture. Verification of such acceptance is evident in Dave Betts statement referring to art appreciation tours acknowledging the existance of urban art located all over the city. From small beginnings in New York, urban art became a part of the culture and this city was not afraid to show it. URBAN ART RECOGNITION AND SUPPORT People have begun to admit that urban art is a part of their city and some areas have preserved works of different internationally known artists. It was reported that a stenciled artwork located in the city of Leipzig entitled â€Å"Madonna† from artist Blek Le Rat, has been accepted on a list of historical monuments in Saxony. In other cities such as Aachen, Zurich, and Bristol, other urban art works have been placed under a protected status to prevent them from being defaced by the public (Schilling). Urban artists and their claim for government support. In an interview with Archie Geotina, a street artist from the Philippines, he discussed the need for urban art to be supported instead of it being preserved by the governments. He stated that as a street artist, there is always the danger of your work being defaced. When asked whether street art should be preserved, he contradicted this statement by saying that preserving this form of art would destroy the fundamental concept of graffiti: liberation. Street art is designed in such a way that it adapts to its surroundings, and the art becomes a narrator of the events in the area. This is why it becomes timeless in a sense that the art acts as a narrative, and as the story continues, more art will be placed on the streets as the story goes on and on (Manco 8). According to Mr. Geotina, he believes that street art should not be preserved by the local governments, and that the artists should be supported instead. [T]he local Governments should support us, [s]hould give us that money and see what we can achieve with it. Some of us have really big dreams for our city walls[,] you know. I say, dont leave the city decoration to people who dont really care for decorating the city. Leave it to people who have the passion for it. The beauty of street art is that it was made of the streets. It is designed in such a way that it was not made to be put on display forever because it becomes a sort of narrative. Street art was made for the moment, and once the moment has passed, it will no longer be relevant. Another street artist, Dean Africa, sympathizes with Mr. Geotina with his regard towards street art preservation, stating that the government should promote the local and public arts instead, and see the artistic potential of these local artists. With the governments attention on these local artists, they can alternatively use their abilities to develop Filipino art. The significance of urban art. As stated earlier, there have been reports of different urban art movements that were created to make the pubic more aware of the social issues. This is what makes urban art important however rebellious the art may seem. The artist Banksy is an example of a thinking street artist: his art has been imitated, copied, and spread throughout society, allowing it to be reached by a large audience. The effect of this is that more people understand the truth behind advertising and mass media, allowing them to mock the process (Banksy, Shove, and Potter). The work of Banksy has been highly coveted to the point where people have stolen his work from the streets. He is also admired by so many people that he is imitated, and these aspiring artists post their own renditions of his work on the streets. Due to this, a large audience was conceived. The power of ones admiration and obsession for an urban artist can eventually lead to a large audience who begin to pay attention to the cryptic messages in the art. A significant example is Faireys movement MAYDAY. It became a historical event, which made art an important tool. Fairey, fearless of joining the helter-skelter of politics, exercised his freedom of expression. With the art he created during his time, he achieved the highest achievement art has: to bring democracy forward (DAmbrosio 34). Fairey became a revolutionary by throwing himself into reality by fighting with his art through addressing social issues with this movement. The effect that his work had on people is what art is truly made for: to suggest ideas or themes and involve the audience. URBAN ART SHOULD BE SUPPORTED As opposed to what people say when describing urban art, it is not vandalism. It is a method urban artists use to spread word about social issues affecting the country, since displaying the word on the streets will garner more attention from the public. Some people take notice of these works and praise them for such designs, while others simply scoff at the designs saying it is rubbish. Contrary to popular belief, a street artist himself stated that urban art should not be protected for it would destroy the life and meaning of street art. Instead, the urban artists should be supported by their local government units. If urban artists shed light on social, political and cultural issues that need attention, the logical response to this act would be to support them. Word about such issues will be much easier to relay to the community involved if they were seen painted on the streets. Urban artist Banksy stated that displaying your work on public property is the best way to be seen, for the designs will be immediately immersed into an audience. Urban art is not vandalism, but a representation of social issues the public should be aware of. The local government units must pay attention to urban artists and their techniques in publicizing issues relevant to the community. The methods of these urban artists are in no way harmful, for these art works are done by artists who care about their surroundings and the people involved. The intention they have for their audience is to make them more acquainted with the social issue. After the artist has done his or her job introducing the social issue to the audience, it is the viewers discretion on what he or she will do in response: to react to the issue or to ignore it. In addition to this, the designs of these urban artists can be utilized as aesthetics to create a concrete art jungle which people can enjoy. Urban art is not illegal, but it is only said to be so since it is socially unacceptable for most people to paint on the walls in the street. These artists can get caught for doing something they are passionate about, and though they should be frightened of the authorities who hunt them down, they are still unfazed by them. These artists continue this lifestyle of putting art in the streets, simply for the love of it. Through their art, they flaunt their techniques and reveal issues that more people should be aware of, a responsibility that should be done by the governing system. It should be a requirement for the government to keep the public informed about issues relevant to the locals, and it is apparent that the urban artists or â€Å"vandals† are those who actually represent these concerns through their work. Works Cited Africa, Dean. Personal interview.  2 Jan. 2013. Akbar, Arifa, and Paul Vallely. Graffiti: Street art – or crime? The Independent. 16 July 2008. 8 Nov. 2012. . Web. Banksy, Banging Your Head against a Brick Wall. United Kingdom: Weapons of Mass Disruption, 2001. PDF File. . Wall and Piece. London, UK: Random House. 2007. Print. Banksy, Gary Shove, and Patrick Potter. Banksy: You Are an Acceptable Level of Threat and If You Were Not You Would Know About It. Darlington: Carpet Bombing Culture, 2012. Print. Cobcobo, Joey. Personal interview. 3 Jan. 2013.

Enemy of the People :: essays papers

Enemy of the People â€Å"An Enemy of the People†, a play written by Henrik Ibsen, is about a small town on the southern coast of Norway and how it perceives and accepts truth. The town is governed by Peter Stockmann and doctored by his younger brother, Thomas. The main conflict flares up between these two siblings and then spreads throughout the town as they both try to do best by the â€Å"community.† Dr. Thomas Stockmann is a public-minded doctor in a small town famous for its public baths. He discovers that the water supply for the baths is contaminated and has probably been the cause of some illness among the tourists who are the town's economic lifeblood. In his effort to clean up the water supply, Dr. Stockmann runs into political cowards, sold-out journalists, shortsighted armchair economists, and a benighted Citizenry. His own principled idealism exacerbates the conflict. The well-meaning doctor is publicly labeled an enemy of the people, and he and his family are all but driven out of the town he was trying to save. This is an early dramatization of something we know better a century later: the difficulty of translating medical scientific knowledge into political action. Ibsen's well-intentioned blustery doctor heroically fails. This is partly because the local democratic processes are quite cynical (powerful people prevent him from getting his information to the citizens). Dr. Stockmann also suffers from a professional blindness that keeps him from understanding how anyone could possibly disagree that his scientific "truth" (he uses the world frequently) requires rebuilding the town's waterworks. He is a classic case of virtue-based ethics sacrificing outcome for principle. This play addresses many social issues. It ties in family, truth, righteousness, community, and politics. It really demonstrates how one issue can have many â€Å"truths† to it and how different people, even within ones own family, can see the same thing in total different perspectives; and in doing that act out against one another in an attempt to prove that one’s own perspective is the â€Å"right† or only one. In human nature, we are not one to compromise. We see so many things as one way or another, right or wrong; rarely do we seek to find the common ground between the two. In this play, common ground is never found, and in the end leaves a family broken up and a society left to wonder.